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Marketing Your Vacation Rental

Rental Management Service | Marketing | Rental Program Overview
Frequently Asked Questions

The Dynamics of Effective Marketing

More than ever before, a successful sales and marketing program must be constantly adjusting to the reality of a rapidly changing marketplace. While we maintain many tried and true programs, we are spending a great deal more in the world of online marketing and carefully measuring the results and shifting dollars to the most cost effective initiatives. We are geo-targeting online efforts to get our message before parties and families planning inter-generational gatherings.

Collectively, we have been marketing Kiawah, Seabrook, and the East Islands of Isle of Palms, Sullivan's Island and Wild Dunes, for over 33 years. We have a past guest database of over 160,000 mailable addresses and nearly 100,000 e-mailable addresses!

Enjoy a Week-Long Vacation on Us + 10,000 more reasons to sign up with Wyndham Vacation Rentals!

Online Marketing Strategies

In addition to continually enhancing an entirely new website with more content, and an all new state-of-the-art booking engine, Wyndham Vacation Rentals has helped us develop market-leading partnerships with the airline global (reservations) distribution (GDS) to capture consumer-direct and travel agency bookings, many of which now occur online. We also have a very strong partnership agreement with Expedia, America’s largest online travel retailer. Just try an Expedia, Travelocity or online search for Kiawah, Seabrook, Isle of Palms, Sullivan's Island or Wild Dunes and see what brand shows up at or near the top of the listings!

We also have access to many thousands of past guests within the broader Wyndham Vacation Rentals family of resort locations. With that said: we are constantly testing, evaluating and rolling out new marketing initiatives designed to maximize occupancy at the highest possible rates. Additionally, we are continually one of the top ranked Management Companies when searching for the East Islands and Charleston online. We get a great deal of domestic and international web traffic from Wyndham Vacation Rentals' portal website,

Wyndham Vacation Rentals' local marketing initiatives and highly experienced Web Team are constantly seeing new methods and sources with which to extend a strong presence and exposure online. Visitors to the website can search the entire database of properties and truly pick and book the individual property they prefer right online, without ever picking up the phone. Clearly, this combined marketing and sales expertise cannot be equaled in this market.

Wyndham Vacation Rentals' team of highly trained professionals in Charleston's Islands will exceed your expectations from the moment you speak to an Owner Liaison about joining the rental program, to the time you choose to retire to the Islands permanently — and every moment in between. Representing over 600 properties in the Charleston area and a repeat guest list of over 100,000 guests speaks of the trust and loyalty placed in capable hands every day.

To learn more about the marketing program and exciting enhancements...

  • On the East Islands, please email Michele Lemmon, or call her at 1-888-299-8165 or 843-768-5000 ext. 4217
  • On Kiawah or Seabrook, please email Kelli Brown, or call her at 1-888-299-8419 or 843-768-5002
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Charleston Administrative Office:
554 Freshfields Lane
Johns Island, SC 29455
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© 2012 Wyndham Vacation Rentals North America, LLC. Wyndham Vacation Rentals and related marks are registered trademarks and/or service marks in the United States and internationally. All rights reserved.
Destinations and travel times are subject to availability and confirmed on a first come, first served basis. Price includes only accommodations and specifically excludes travel costs and other expenses that may be incurred. Price are based in U.S. dollars (USD), and do not include tax. Promotional discounts may not apply to all properties. Offer may not be combined with any other promotion, discount, or coupon. Other restrictions may apply. Offer void where prohibited by law.