Marketing Your Vacation Rental
The Dynamics of Effective Marketing
ResortQuest manages the only nationally branded network of vacation rental properties throughout the continental United States and Canada. There's no doubt about it, there is marketing power in numbers, and our homeowners benefit from this visibility.
When you choose ResortQuest to manage your property, you are drawing on a vast network of marketing professionals devoted specifically and exclusively to promoting your vacation rental. Your bottom line will benefit from the most sophisticated website management, monitoring and marketing programs; industry-leading call accounting, customer tracking and demographic software; and venerable partnerships with the most reputable and successful tour operators in the travel industry, such as Expedia, Travelocity, Orbitz, Ski.com, and VacationRoost. Our Park City team has long-standing affiliations with local businesses, as well as the Chamber of Commerce and Visitors' Bureau.
More than ever before, a successful sales and marketing program must be constantly adjusting to the reality of a rapidly changing marketplace. While we maintain many tried and true programs, we are spending a great deal more in the world of online marketing and carefully measuring the results and shifting dollars to the most cost effective initiatives.
Online Marketing Strategies
Over 85% of consumers will have researched their vacation online. ResortQuest has established an industry leading website with is exceptionally successful with natural and local search rankings, in addition to our expert paid search placement. ResortQuest spends several million dollars annually on a variety of strategic initiatives:
- State-of-the-art website with real-time online booking capability
- Comprehensive email and direct marketing campaigns to a database of over six million consumers
- Search engine pay-per-click marketing
- Social networking (Twitter, Facebook, blogs and more!)
- Radio and television
- Strategic partnerships with Interhome, RCI, RSN
- Local chamber and ski area campaign participation
- Production and distribution of marketing collateral
- Attendance of industry trade shows
- Group marketing
Part of the ResortQuest philosophy is that we believe, to be truly successful, we must contribute to the community in which we do business. Sponsorships of local non-profit agencies and participation with local chambers of commerce represent just a small part of how ResortQuest makes a difference in the local community. ResortQuest Park City belongs to the following organizations:
- Park City Board of Realtors
- Park City Chamber and Visitors' Bureau
- Park City Lodging Association
- Salt Lake City Chamber of Commerce
- Salt Lake City Visitors' Bureau
- Ski Utah
- Utah Hotel & Lodging Association
ResortQuest Park City’s team of highly trained professionals will exceed your expectations from the moment you speak to ResortQuest’s Owner Liaison about joining the rental program, to the time you choose to retire to the Park City permanently — and every moment in between. Representing nearly 300 properties in Park City and a repeat guest list of over 7,000 clients speaks of the trust and loyalty placed in capable hands every day.
To learn more about the marketing program and exciting enhancements, please email Judy Winterhalter or give her a call at 800-897-8161 or 435-658-5655.